Binance Aims for 3 Billion Users by 2030 Amid Market Downturn

Binance is doubling down on growth, aiming to expand its user base from 310 million to 3 billion by 2030.

As the crypto market struggles, Binance is doubling down on growth, aiming to expand its verified active user base from about 310 million to 3 billion by 2030. According to Catherine Chen, the head of VIP and Institutional at Binance, the company is building during the market downturn, setting itself up for significant growth when the market recovers.

Data & Figures

The key figures in this story include $2 billion, the gap between traditional finance and crypto infrastructure spending, 310 million, the current number of active Binance users, and 3 billion, the target number of users by 2030.

The Scenario

The crypto market is currently facing a downturn, with BTC struggling to reclaim the $100,000 mark. Despite this, Binance is pushing forward with its growth plans, focusing on bridging the gap between traditional finance and crypto infrastructure.

Direct Quote

"Whenever the market is bad, it is always the best time for us to build." — Catherine Chen, Head of VIP and Institutional, Binance

BBN Insight

Binance's move to expand its user base and bridge the gap between traditional finance and crypto infrastructure is a strategic one. By targeting institutional clients and providing them with the tools and services they need, Binance is positioning itself for significant growth when the market recovers.

References and Credits:

Original Source: CoinDesk
Link: https://www.coindesk.com/business/2026/05/26/when-the-market-is-bad-we-build-inside-binance-s-bold-2030-master-plan